By 2018, self care sales are expected to be a $50 billion industry in the U.S. according to the Centers for Disease Control and Prevention.
And according to a study released earlier this year, it will likely grow to $55 billion in 2026, the National Association of Brand Administrators (NABAA) predicts.
The NABAA defines a self care product as any product that: (1) can be purchased individually, (2) has a single purpose and (3) is designed to reduce symptoms of an illness.
There are plenty of self care options, from products that offer a range of benefits and products that are both natural and natural-derived.
But there are also some products that, according to NABIA, are designed to “compare the products in the market and provide a more comprehensive and objective comparison of the products available.”
Here are a few self care brands that are worth considering:1.
ComfortLine, a company founded by two women who want to bring comfort to people in their homes.
Comfortline’s goal is to make self care more accessible and affordable.
“We want to make sure everyone who is in need of self-care knows about us,” ComfortLine co-founder Jill K. Williams told Forbes.
Comfort line offers three kinds of self products: natural products, natural-based products and natural products that have a health component.
“Each of our products are made with real ingredients and natural ingredients,” Williams said.
“There’s no sugar added, no artificial preservatives, and no artificial fragrances.
Our products are 100% natural, and they’re the healthiest products on the market.”2.
NourishMe, a non-profit organization that offers a variety of selfcare products, including massage, body massage, and facial care.
“People have different needs,” Nouristme founder and CEO, Jennifer R. M. Lutz, told Forbes in June.
“The best way to care for yourself is with your own body and mind, and we believe that people should be able to choose what they want to do with their own body.”3.
Nurink, a brand that provides personalized massage and skin care products.
“Nurink was founded by four people who have all experienced health issues and their personal experience has proven to be that a holistic approach is the best approach to health,” Nurankis founder, Julie R. Miller, told the Washington Post in 2016.
Nurtink uses “a combination of natural ingredients, herbal extracts, and a combination of massage and body work.”4.
CannaRoyalty, a provider of high-quality, natural products to those in need.
“Our products are the safest, most effective, and most natural products on Earth,” co-CEO and CEO of CannaRtyst, Chris R. Poulter, told The New York Times in February.
Canniruntys mission is to “reinvent and reinvent what wellness is, and that means creating products that deliver a holistic, life-changing experience.”5.
The Lush Company, a wellness brand that offers products designed to help people with cancer.
The brand also offers a range “that provides health, wellness, and beauty solutions,” according to its website.6.
Aetna Health, a health care company that focuses on offering wellness products to people with chronic conditions.
“Covid-19 and its related infections are a health threat to millions of Americans and their families, and millions of people are seeking and accessing affordable and effective ways to help prevent or treat these infections,” a spokesperson for Aetana Health told Forbes earlier this month.7.
The Homebase Group, a family planning company that provides reproductive health services and family planning counseling.
Homebase has over $300 million in annual sales, according the New York Post.
“Homebase is the only provider of a comprehensive range of family planning services, including abortion, and it provides affordable, quality reproductive health care for women in the United States and around the world,” Homebase CEO and co-founders Amy and Jim M. Piscatella told the New Yorker.8.
The Living Well Foundation, which promotes the concept of living in harmony and harmony of all.
The foundation promotes “a holistic, compassionate approach to living and working, and the best way of doing that is through wellness,” a spokeswoman for The Living Way Foundation told Forbes on July 31.9.
Kaleido, a natural products brand founded by a Korean couple who wanted to make healthy food more accessible to people.
“Kaleido was founded with the mission of bringing a healthy lifestyle to everyone,” the brand’s founder, Hwang Jin-sung, told CNBC in April.
“It is the perfect blend of natural and organic ingredients, with a broad range of nutritional benefits.”10.
The Body Works, a fitness company founded to “make healthy living easy and affordable.”